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Importance-Performance Analysis - Some Recommendations

Importance-Performance Analysis: Some Recommendations from an Economic Planning Perspective

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Importance-Performance Analysis (IPA) is a popular, low-cost, easily understood way to organize information about the attributes of a product or service and provide intuitively appealing strategies for a business to set priorities for potential change.  A variety of criticisms have been aimed at IPA and a number of extensions and modifications have been suggested to deal with these; but, to our knowledge, there has been no attempt to evaluate its overall usefulness as an economic planning tool.  This paper investigates linkages between IPA and the economic principles underlying several stages in the strategic planning process in an effort to determine the appropriate role for IPA and to provide recommendations for its use.

Tyrrell, Timothy J. and Mark J. Okrant, “Importance-Performance Analysis: Some Recommendations from an Economic Planning Perspective”, Tourism Analysis, Volume 9, Number 2, 2004, pp. 63-76.

The pdf copy accessible here is a pre-print version of an article that appeared in Tourism Analysis as identified in the citation. This copy does not include the final edits for its publication and is furnished by the author only for non-commercial research and education use, including for instruction and sharing with colleagues. Other uses, including reproduction and distribution, or selling or licensing copies, or posting to third party websites are prohibited.

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